Sponsorship Hub: Webinars

Webinar Sponsorships

Your topic. Our audience. Every lead reported.

Every package gives you control of the topic, a SIG moderator, a speaker social kit, and a report on every lead.

Packages from $7,500

~200Average registrants per webinar
5-6Webinars every month
4,000+Monthly visitors to the sig.org events page

2026 Snapshot

Packages

Choose reach or depth

Standard

Thought leadership
~150
registrant target
$50 per registrant
Live webinar with Q&A
$7,500

Deep Dive

Technical depth
Qualified
audience, no registrant target
Quality over quantity
Live demo, technical depth, Q&A
$8,500
Most reach

Premium

Maximum reach
~250+
registrant target
$42 per registrant
Live webinar with live polls and Q&A
$10,500
TBC
Best value

Premium Series: 3 or more webinars

Everything in Premium, plus a series recap article, a podcast episode that draws the findings together, a dedicated SIG newsletter feature on the series, and one SIG LinkedIn post about your company. 200 registrants per session.

$30,0003 webinars
save $1,500
$40,0004 webinars
save $2,000
$50,0005 webinars
save $2,500

Side by side

What each package includes

StandardDeep DivePremium
PromotionSIG email and social, a SmartBrief placement, a LinkedIn event on SIG’s company page, a sig.org events page listing, and a post-event thank-you email with your call to actionEverything in Standard, plus a dedicated pre-event email to a targeted segmentEverything above, plus a boosted LinkedIn event, a featured LinkedIn post, and a SIG newsletter placement promoting the recording
Lead reportRegistrants, attendees, and Q&ARegistrants, attendees, and Q&ARegistrants, attendees, polls, and Q&A
Replay on sig.org1 month, with an on-demand report1 month, with an on-demand report3 months, with a monthly on-demand report
Content assetsOne 30 to 60 second social highlight clipOne highlight clip, plus the full transcriptA Future of Sourcing article from the transcript, plus a content kit: 3 social clips, quote cards, and an infographic
Follow-upNot includedNot includedA demo session for 10 to 15 attendees who opted in, plus a Sourcing Industry Landscape Podcast opportunity

All packages include a sponsor-curated topic, a SIG moderator, and a speaker social kit: pre-written LinkedIn posts, branded graphics, a Zoom background, and email templates to invite your own network.

Why Deep Dive has no target

Fewer people. The right people.

Built for product launches, implementation detail, regulatory or compliance topics, and any session where a smaller, better-qualified room is worth more than a larger general one.

You see the registration list at least 24 hours ahead and can flag anyone to exclude.

How the lead target works

We count registrations, and we keep promoting

  • Unique registrants on SIG’s registration page, one per email address
  • Counted from launch until three months after the live date, including replay registrations
  • A registration target, not an attendance target
  • If a session is short of its target at the live date, SIG keeps promoting it on demand
  • Targets depend on speaker, title, and content arriving by the agreed deadlines
Thumbnail: speaker’s face, name, title, company logo · captions on · 60–90 sec
V6 Webinar sponsor on leads and reach
Sponsor testimonial

A webinar sponsor on lead quality and follow-up

1 to 3 sentences, plus name, title, company, and a headshot or logo.

Suggested: Adam Collins, Market Dojo / Esker (flip book, page 39)

Book your webinar date

Dates fill quickly in peak months. Let’s find yours.

SIG | Sourcing Industry Group. Pricing current as of October 2026; confirm availability with the sponsorship team.

Questions about sponsorship? Geoff Talbot, [email protected] | Ali Music, [email protected]

Talk to us